Fabrizia Scapinello – Medium

Fabrizia Scapinello

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Fabrizia Scapinello
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Better Marketing

New Google Ads Demand Gen Campaigns Unveiled

I tested the new Google AI-based advertising campaigns for three weeks and this is what I’ve learned so far.

4 min readNov 24, 2023

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Google Demand Gen publish ads on YouTube in-stream, YouTube in-feed, YouTube Shorts, Discover and Gmail

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Fabrizia Scapinello
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Books Are Our Superpower

Do Not Read These 3 Novels: They Will Make You Lose Your Sleep

They are true masterpieces of international literature

4 min readJan 26, 2024

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Do Not Read These 3 Novels: They Will Make You Lose Your Sleep

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Fabrizia Scapinello
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Management Matters

How to Be a Manager if You Are an Introvert

You have superpowers, you just need to be aware of them.

4 min readJan 8, 2024

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How to Be a Manager if You Are an Introvert

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Fabrizia Scapinello

How My Theatre Background Helps Me Succeed in My 9–5 Job

If you have a background in theatre, you have an advantage.

4 min readDec 10, 2023

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How My Theatre Background Helps Me Succeed in My 9–5 Job

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Fabrizia Scapinello

If You Hate Your Birthday Party, That’s For You

How to celebrate your next birthday as an introvert

3 min read14 hours ago

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If You Hate Your Birthday Party, That’s For You

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Fabrizia Scapinello

Why My Humanities Background is an Asset, Not a Limitation

I used to think that it was a disadvantage, but it’s not

5 min readApr 20, 2024

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Why My Humanities Background is an Asset, Not a Limitation

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Fabrizia Scapinello

What I Learnt About Love From A 1957 Basque Poem

A bird is a bird, a poem about love

4 min readApr 14, 2024

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What I Learnt About Love From A 1957 Basque Poem

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Fabrizia Scapinello

How Seasonal Color Analysis Helped Me Feel Better in My Clothes

The colours you wear can communicate something about your personality

5 min readFeb 28, 2024

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How Seasonal Color Analysis Helped Me Feel Better in My Clothes

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Fabrizia Scapinello

How to Effectively Hire and Work With a Marketing Agency

And how to avoid avoid being taken for a ride in the process

5 min readJan 16, 2024

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How to Effectively Hire and Work With a Marketing Agency

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Fabrizia Scapinello

Life Is Not Linear, It’s Circular. And Change Is The Only Constant

I changed so many times, that I’m finally starting to take shape (or not)

5 min readJan 7, 2024

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Life Is Not Linear, It’s Circular. And Change Is The Only Constant

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Fabrizia Scapinello

Fabrizia Scapinello

Digital marketing expert with a background in Humanities. I write both fiction and non-fiction articles, mainly about humanities, technology and marketing.

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