
I’ve often repeated the central goal of marketplaces. It’s something of a mantra for me: liquidity isn’t the most important thing… it’s the only thing. Building a marketplace is similar to building two separate companies simultaneously with each being codependent on the other. The reality is that’s really hard to achieve. The cold start problem of getting supply and demand to the same place at the same time for the same product or service is hard. Brutally hard. If you don’t have enough buyers, the sellers won’t come. If you don’t have enough sellers, the buye…