Disclaimer: As much as I’d like to help you set up shop in Berlin comprehensively, IANAL! IANAA! I Am Not A Lawyer & I Am Not An Accountant and none of the below should be understood as legal advice.
I am an entrepreneur, which is the French word for someone who doesn’t know what they’re doing — you’ve been warned! ¯\_(ツ)_/¯

If you’re looking to start a company in Berlin, it’s tempting to stick with what you know — for example, a UK Ltd, or a C Corp. Yet, and as much as it might not feel like it, Berlin is part of Germany, and Germany has its own corporate law and tax code. Trying to make a British or US corporation work within the German legal system is a bit like running iOS on a PC: what initially looks like a slick and clever hack comes with a real risk of turning your whole setup into a buggy, unfixable nightmare once you’re operating on a slightly more advanced level. …


Military metaphors have been weirdly popular in business for a very long time, and the startup world is sadly no exception. If you’re part of the circus, there’s a reasonable chance you might have been ‘killing it’, went on a ‘retreat’, ‘established a bridgehead’, or hell, ‘disrupted’ an entire industry — and all of these probably count towards your ‘competitive advantage’.

Two very readworthy VC bloggers have taken note of this recently: Roy Bahat of Bloomberg Beta points out how military “metaphor[s] justif[y] so much awful behavior. …


TL;DR —I’m aiming to provoke meaningful, head-shaking neuronal activity by claiming that pseudo-meritocracies are worse than no meritocracy at all: After all, in an explicit aristocracy, the underprivileged are at least spared the futile struggle and humiliation that comes with making it to a top that is not reachable.

Much of the history of the West —from the Founding Fathers and the French Revolution up until today’s organization of labour in Silicon Valley — evolves implicitly around the establishment of what we now call a meritocracy.

The rough concept, today, is this: a meritocracy is a society in which individuals are assigned power, wealth and status based on merit alone: talent, aptitude, intelligence and hard work are the foundations and drivers of such success — this, of course, is opposed to a society in which all relevant status is purely determined through inheritance alone. …

Fabian Stelzer

Co-Founder @eyequant, fabian.ai

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