When I first decided to launch my own editorial project to analyse the Sport Digital Transformation, I brushed up on texts that had inspired me in the past. These texts helped me to apply concepts and methodologies of the digital transformation, taking examples, cases and processes from other industries. Translating, therefore, the digital transformation into methodology for the sport industry.

Sport Digital Transformation | Investing in Technology isn’t the same as Digital Transformation

“Investing in technology isn’t the same as digital transformation”: this quote by Brian Solis has influenced me so much that I decided to put it at the beginning of , recently published by Maggioli Editore


The pandemic taught us something important: the strength of eSports and of the whole gaming ecosystem lies in the fact that they managed to amplify places and dynamics. The absence of events has generated awareness of the main role of the virtual: it gives the possibility to shift the attention and the interest of the user, depending on sport brands and partners.

Sponsorships have recently exerted strong influence on contracts and revenues: eSports sponsorships are supposed to have an impact of about 58% on the total revenues of the gaming ecosystem (source NewZoo). These revenues would rise to an amount…


Five months have passed since the entire sport environment bended to the will of the pandemic. This represented the most critical moment in the whole sport history.

The cancelation and, in most cases, the rescheduling of the events, Olympic Games in Tokyo included, created great uncertainty in the sport business. After a first period of socioeconomic impasse, many solutions have been shaped thanks to the creativity shown by the different teams of the clubs. …


If we consider the change and the evolution in the sport entertaining system without thinking about the video distribution, then we would picture a different reality than the one we live in. During the 60 lockdown days, we have bumped into a revolution of the sport schedule, without live events. Many broadcasts, above all Italian national televisions, focused on historical contents/events, brushing up past sports performances by Italian and foreign athletes in all sport disciplines.

Television is leaving its privileged role to other formats. During that period without live events, the digital format had the predominance in creating entertaining videos…


This is clear to everybody: while live sports are missing, eSports enable sport organisations to explore new opportunities. We are talking about an ecosystem that this year could reach a 1.5 billion turnover, leading to the creation of a dedicated observatory (Oies) in Italy for the development and the awareness about this huge phenomenon involving sports, technology and gaming. But, when it all began? From what this long and relatively slow revolution originated?

“I wrote this back in 1989 while I was designing Monkey Island. It is now the futuristic year of 2004 and we are all driving around in…


I’m 39, and I’m passionate about football since I was I child. Exactly, from Mexico ’86, when ‘la mano de D10S’ entered the history of this sport. Argentina on the lead, and the screams of my dad and my uncle, who were watching the game, attracting my attention on a game that have become my life. On the pitch, for a while. As a fan, forever. As a job, it’s a long time now. Soon after that moment, Maradona scored the most beautiful goal of all time. …


I have a friend working at a bank, in a branch of a huge group. She offers financial services to her clients, despite the myriad of difficulties that this implies nowadays.

She earns a fixed income plus bonuses — depending on how much she sells. Working in the business target, she realized how much her clients — small and medium enterprises’ entrepreneurs — struggled to understand the products and services offered. And, above all, she realized how much confusion there was inside the bank institution too. …


Payback for those coming from nothing. But who, from nothing, know how to bring out their very best. This is one of the key points in the video published on the Instagram profiles of Lorenzo Insigne and adidas Italia, with which a new sponsorship was announced. …


Digital transformation, in recent years, has been one of the main topics of discussion in various industries, attracting the attention of companies, and their management, due to the impact on processes, infrastructures and business models. With great probability, therefore, in the near future, it will continue to be a topic of comparison, especially among insiders. That is, those who, by trade, should manage and direct this transformation, making it sustainable and profitable in their areas of competence. The digital revolution is undoubtedly a process in progress, with technology dictating the timing of a new vision that, as we have often…


In the previous post, I explained how sports business strategies are increasingly closer to those of retail companies, in a system of multiplication that is now essential to the turnover of any sports club. And, among the various elements, I underlined how the InStadium Experience represents a fundamental element. Today I want to delve a little deeper into this aspect.

“We must first remember that everything that happens to the player also happens to the viewer. But, while in the theatre the spectator is only an observer, in sport they are an actor. In this case, looking is not only…

Fabio Lalli

Founder @IQUII | Chief Business & Innovation Officer | Advisor Coach. Focus Retail, Finance, Sport, Loyalty Gamification

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