The future of Extended Reality in Sport: my interview on Technology, Spatial Computing and Fan Engagement

In the world of sports, immersive technologies such as augmented reality (AR) and virtual reality (VR) are revolutionizing fan experiences and optimizing athlete performance.

A few days ago, I presented my recently written book “Spatial Shift” while participating in an interview with a university to discuss the future of sports and immersivity. In this interview, which I am sharing here, I discussed how these technologies are currently being leveraged in the NBA, their future potential, and the openness of sports organizations to adopting these innovations.

Let’s explore together how AR and VR are transforming the sports landscape and what prospects lie ahead. I also announced the upcoming release of my new book, “Sport Tech: A New Era of Sports Business and Digital Transformation.”

How are these technologies being leveraged today? Do you believe all sports organizations will adopt them?

New technologies like augmented reality (AR) and virtual reality (VR) are already widely used in the NBA to enhance fan experiences and optimize player performance. Applications include broadcasting games in VR for immersive viewing (from…