Vision Pro. It’s not a matter of price, but rather of journey, experience, and ecosystem.

I purchased the Vision Pro.

Did I pay a lot for it? It depends on your perspective.

As an early adopter, absolutely not, like any new technology in any field. If I consider it as a first-generation device aiming for high positioning, maybe. If I compare it with other devices, I might say yes, but it depends on which devices you want to compare it with.

For months, since its announcement, I’ve been reading continuous complaints from bloggers, YouTubers, and various commentators about the price of the Apple Vision Pro. What are we even talking about?

Apple’s approach in launching its most iconic products has always been clear. The Macintosh, iPod, iPhone, and Apple Watch all followed a similar introductory formula.

Is the launch price of the Apple Vision Pro really that unexpected? The Meta Quest 3 costs $499, while the Apple Vision Pro costs $3499 (plus accessories, typical of Apple). But what does that matter?

Let me provoke you with a thought, not too far from reality, to explain why the comparison is wrong, especially in terms of price and vision. A well-equipped electric bicycle costs about $2500, while a Tesla Model Y is priced at $55000 euros. Both are electric…