Co-Founder of Funky @xmasjumpers - Interested in technology, marketing, digital marketing, online retail, social media, SEO, mobile commerce & PR.
…le designers and engineers, I built the first version of BigCommerce. If I think back to 2009–2011, I listened to customers too much. Instead of building the platform Eddie and I had initially envisioned, I would “give in” to custome…
…out where they’re getting confused (and why). It’s not a marketing presentation or a sales session. During user testing, your product doesn’t have to be understood (or used) by the user.