10 Tips to Help make your Periscope and Facebook Live Broadcasts Successful
In the looks of it, ‘live’ video on social media marketing has become a thing. And also to help it not turn into a monstrous thing from the deep I’ve assembled this list of 10 tips to make your live Periscope and Facebook Live broadcasts successful and help you connect with your audience.
1. Your Title Should Grab their Attention
Think about the title of your Periscope-like a newspaper headline. Write a fantastic title that tells the viewer how it is about and what they are going to see or learn. It should entice them to stay tuned. ‘Untitled’ isn’t an option for success.
2. Don’t Spend your time
Don’t spend the outlet seconds of the broadcast swinging your camera around the room showing us stuff, print out a copy of your custom logo and slogan and shoot that when you welcome us for the broadcast and verbally reveal what’s going to happen.
3. Stay relaxed
When you point your camera towards you don’t act amazed at the people logging in to look at, it’s what you were expecting so choose it. Likewise, don’t start giving shout-outs to viewers unless someone of note turns up… like The Pope. It could happen…
4. Don’t Wait to start out
You should be starting the actual content of your live video broadcast within the first:60 seconds, remember that people who joined late should be able to watch the replay for anything they may have missed.
5. Horizontal Please!
It’s one of my biggest pets peeves. My eyes are side-by-side on my small face, not one over the other. Also, make sure you keep your head during the frame with your eyes on the imaginary line involving the top 3rd and middle third of the frame. In the case of Periscope, when the comments and hearts begin to fly we will be capable of still see your head.
6. Provide an Agenda
As a guy who spent 25+ years working in radio and TV and doing hours of show prep before each broadcast… please, please have an agenda. Before you go live, outline what you’re going to say as well as the points that you desire to make. Then follow that outline.
7. Do A Midstream Recap
If you notice a massive spike in viewers, it’s Alright to do a quick recap for individuals who just joined you, yet remember they can watch the replay later. Be brief about it and unless your broadcast will probably be “an epic”, don’t recap more often than once.
8. Questions At the End
During the broadcast, if audience members start asking questions let them know that you will take questions after the broadcast. This will help you stick to your agenda. And if you don’t have a fantastic memory (I do not) have them re-ask their question later. Just like your midstream recap be brief and get on with the task at hand.
9. Leave Them Wanting More
After you’ve finished your presentation stick to to answer a few questions from your audience but don’t allowed this to drag on. A good broadcaster knows to depart on a high note. Inform them if they have any further inquiries to contact you by email or via Twitter.
10. Use Graphics
Any URLs, contact information, Twitter handles, etc. that you simply mention during the broadcast ought to be printed out on a piece of paper and held up for the camera for people to consider. Finish off the way you began with your company logo and slogan. Perhaps a URL for your products or services.
Use a graphic On your Periscope Facebook Live Broadcasts
Schedulae an appoitment with viewers. Either do your broadcast over a regular schedule (though this might not always be ideal) or Tweet Half an hour in advance to your followers and friends that you’ve got a broadcast coming up. Mention the title too!
It’s really a brave new world out there and everybody has the various tools to be a broadcaster. As I’ve said before, the artist, broadcaster or craftsperson knows it’s not about the tools… but how you use them.
Let me know if I can help you or if you possess other tips to increase my list.
David Tyler can be a creative communicator and voiceover talent with 25+ experience in the broadcast world of TV and radio.
His mantra of ‘Stop Communicating and Start Connecting’ is his counsel to anyone trying to use media, old or new, broadcast or online.
He writes and lectures on “The Art of Communicating Ideas”.