Are you new to Adobe Analytics? Or maybe your client has decided to move from their Google Analytics instance to Adobe Analytics? If any of these questions apply to you, you might have come across terms like “CID” or articles like “you can’t do UTM parameters” with Adobe Analytics. So…

One of the primary reasons Fortune 500 digital marketers utilize Adobe Analytics is to track the effectiveness of online marketing campaigns in order to allocate resources away from poorly performing campaigns and into best-performing campaigns. This goal, simple as it might sound, is not possible if you or your marketing…

In this article, we discuss the processes you need to undertake to create a best-in-class Adobe Analytics classifications system for your company just like some of the best Adobe Analytics marketers in the world. We will display which classifications you might want to build (using on the Google UTM parameters…

This is the question most of our Fortune 1,000 clients begin with when they first contact us. Company marketers are tired that they can’t track their paid or organic campaigns properly within Adobe Analytics because their agencies or vendors only know how to build links with Google Analytics UTM Parameters…

Are you looking for the best Adobe Analytics Campaign URL (UTM) Builder Spreadsheet or tool for your company? You’re in luck! We’ve used more than 25 of the so-called “best UTM builders” and have applied our Adobe Analytics knowledge to gather the 5 different tools and spreadsheets into one comprehensive…

This article originally appeared on https://www.prlog.org/12785447-adobe-utm-smart-manager-wins-best-adobe-analytics-utm-builder-and-analytics-solution-for-2019.html DURHAM, N.C. — Aug. 22, 2019 — PRLog — Factivate, the global leader in marketing intelligence, personalized analytics, reporting, and workflow, announced that the UTM Smart Manager has been selected as the winner of the “Best Adobe Analytics UTM Builder” solution for 2019.

For years, digital marketers have been required to know and track external campaign referrals so that they can measure the impact on their campaign spending Key Performance Indicators (KPIs). As Google Analytics is a free tool, the majority…

In marketing, Tracking your customer journey does not have to be difficult. You shouldn’t have to sort through thousands of data points just to be able to answer the question: how did our ad do? That’s why we created the industry-leading UTM Smart Manager. This article will show you how…

Wouldn’t it be awesome to have an advanced and automated tracking option that keeps you on top of all of your marketing campaign links (or UTM links)? Such a platform could help you determine which link performed best across each channel and throughout the customer journey (ie, from Facebook to…