There were many dating apps before Tinder but no-one really ‘got’ that the main pain-point of the user was the rejection that they faced (men) and the continual messages that women got from men they weren’t interested in (women). When surveyed, men said that they wanted more women on dating apps whereas women wanted a better selection of men. Tinder solved both user problems with a double opt-in and created a multi-billion dollar market in the process.
Why the best product managers don’t build the features their users ask for.
Abhishek Madhavan
3057

Great point