99% open rate, 40%+ response rate: WhatsApp for Business tailored to universities

  1. Do you know that i.e. in Gmail all marketing mails (which is almost all automatic mails) end up in the “promotions” inbox, which is as visible as the spam folder?
  2. How many students decided to study in another country without having had any personal recommendations or contacts through students, alumni or staff?
  • Office hours and automatic answers outside of them
  • Automatic welcome messages
  • Shortcuts for unlimited prepared answers, as different students tend to have similar questions
  • And statistics (e.g. out of my 50 messages to prospects 49 were read)

Applying it to the university world

  • Test it for yourself first: We have set up a landing page, where you can enter your information and then receive an automatic welcome message, so you see some of the features from the perspective of a prospect. You can also see the out-of-office message and if you write something you will also receive an answer which is based on a shortcut.
  • Plan your WhatsApp communication: Even though it is new, which means there will be trials and errors, some thoughts in advance are helpful:
  • Who do you want to contact? E.g. do you simply publish your number and wait for questions or do you want to use it only for reaching to prospects from e.g. the Ivy League? Somewhere in between you can position yourself and from there you can answer the following questions:
  • What will be my welcome message and what should my away message say?
  • Get an Android phone: Any device will do (recommend above Android version 4.0 or less than 4 years old)
  • Setup Google Account: We recommend a separate Google account for the phone, as it will ease the importing of synchronising of contacts. If you have a Google account, which you do not use for sending emails or so (e.g. just for your Google Analytics or AdWords), you can use this one as well.
  • Setup a number for WhatsApp: Depending on the country of your university, you can use your regular fixed line number (recommended). If you cannot use your existing office number, we recommend using a virtual mobile number, as it gives you most flexibility and allows for multiple alternating users (you can also use it with two people simultaneously with one using the web interface and one the phone).
  • Start communicating as you planned and build up your quick responses.

--

--

--

We bring in 7 years of experience in student marketing and have assessed the results of 200+ marketing campaigns at more than 40 universities across the globe.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
faethe.marketing

faethe.marketing

We bring in 7 years of experience in student marketing and have assessed the results of 200+ marketing campaigns at more than 40 universities across the globe.

More from Medium

Particle Network Secures 1.8M USD to Build Web3.0 Mobile App Data and Development Platform

Braze — Customer Engagement Platform for OTT and TV Display

Project Eluune, Social play, Deep dive

Project FIVES NFT P2E Mobile Game