Art speaks to the artist, design speaks to the customer.

Finally, I had found the logo of Cubbit; the Cubbit Cell, though, the dedicated device that runs Cubbit’s distributed cloud — that was still a dream. Marco and Alessio were coding Enigma, Cubbit’s cryptographic engine, but there was no clarity about the Cell. Would it have to be a dedicated device? Yes — that at least was sure. There was no way the network would be stable on Raspberry Pi for a long period of time. Indeed, the ongoing beta test is based on a network of Raspberry Pis, but that is, you know, a beta test. …


When I started designing the logo of Cubbit, I felt like a hunter who is trying to catch an idea with a butterfly net. The logo of a startup is not bells and whistles, is meaning embedded in a symbol. What was the meaning I was trying to convey?

Cubbit was a few months old. At the time, there was no web application, no network, no Cubbit Cell. But the idea of shaping a new internet was burning in our mind. We were embarking on a hazardous journey like the one of the Shackleton’s ad: no wages, bitter cold, long…


When I started designing the logo of Cubbit, I felt like a hunter who is trying to catch an idea with a butterfly net. The logo of a startup is not bells and whistles, is meaning embedded in a symbol. What was the meaning I was trying to convey?

Cubbit was a few months old. At the time, there was no web application, no network, no Cubbit Cell. But the idea of shaping a new internet was burning in our mind. We were embarking on a hazardous journey like the one of the Shackleton’s ad: no wages, bitter cold, long…


The logo of a startup is meaning embedded in a symbol. What was the meaning I was trying to convey?

Cubbit was a few months old. At the time, there was no web application, no network, no Cubbit Cell. But the idea of shaping a new internet was burning in our mind. We were embarking on a hazardous journey like the one of the Shackleton’s ad: no wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honor and recognition in case of success. And it was worth it. The internet was — and still is — a monumental machine fueled by everybody’s data, whose cogs are stadium-size, polluting server farms. It started with a dream of…

Alessandro Faggi

Lead Designer in Cubbit.

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