Did you actually read the post before sharing your judgemental comment? have you tried working at a startup? or launching one? if you have then you might understand that surviving 90 days at a startup, let alone as a COO is a challenge.
I have never met Francis but if I wasn’t working on a startup I would 100% join him on his mission and one of the key reasons would be because of how he can articulate and share his experience.
Lastly it’s easy to be on this side of the equation with your judgemental comments, how about trying to share something original instead?