Great article Ryan, Google is not fair and so is SEO. Paid results get more exposure because money speaks. I however don’t agree with “Content is king” theory because it was never the king nor ever will be because if that was the case then there wouldn’t be PBNs ranking for 300 words content, or affiliate sites ranking for promotional content only. There was a wave once, it came and now it’s gone. Yes local seo is the future but the fact is SEO is not just about ranking anymore. We have to dive in specialized services. You yourself focus on providing link building services (offpage seo), someone can provide content writing services and some agency can provide onpage seo. That’s how new opportunities are created. Really awesome article. Thanks for the heads up!