Who are you?
Everyone wants to be remembered. They (We) try to stick with one clothing line, same shoes, basically everything and anything that will allow people to easily remember them (us). We do it every day. Probably also why change is hard. Because when we change, people sorta forget or have a harder time remembering who we are. So, consistency, we do it everyday. We just don’t know what it’s called.
Someone reminded me of it though, it’s called branding.