Why You Should Take Advantage of Social Media

To any of you out there who don’t believe that advertising through social media is a major neccessity for brand awareness, check out this article written by Evan LePage. Businesses are quickly realizing the benefits of paid advertising through social media platforms. There are many inexpensive ways to promote your brand on platforms such as Instagram, Facebook, Twitter, and Youtube. This infographic I created lays out some key statistics in the growing market of social media marketing. It isn’t only specific areas in the world either, Evan LePage states in the article that “social media advertising budgets have doubled worldwide over the past 2 years — going from $16 billion U.S. [dollars] in 2014 to $31 billion in 2016.” This being said, businesses should be pretty convinced of the importance of a social media presence.

At this point, many businesses have found out that having a place on social media is important, but I don’t think that they are maximizing the potential of social media. Facebook, along with other platforms, have been quickly adapting their social media channels to suit the needs of businesses. These options for relatively cheap advertising on such popular networks should be utilized. This article is proof that social media advertising will continue to grow in future years. Take a look at the projections for the social media advertising realm in 2017!

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