Healthcare Tech Founders, Listen Up! Four things you can do to actually be successful.
You have an idea. A yearning. A hunch that a problem needs solving. Maybe your mom had an medical encounter that didn’t go that well. Maybe your uncle had a complication that could have been avoided. Maybe you got a bill that just was a plain rip off.
So you start your own company, start-up, whatever you want to call it. You want to change the world. There is a void… you want to fill it. Admirable. Respectable. Somewhat naive.
Thus is the plight of the healthcare tech founder. Many a time, this founder is not in healthcare directly, but witness to a deficiency, a misgiving, a flaw, that only she believes she can solve.
But, be careful. The same passion that will initially drive you will also be what blinds you. You have to solve the problem others in healthcare have, not the one you see. It’s a hard to swallow, but the world doesn’t revolve around you. And by choosing healthcare as a space to affect, you stepped into a minefield.
Not to say you shouldn’t try, but have a better strategy. Lofty ambitions, and grand visions hardly work here. Healthcare is a game if incremental gains. Especially in health tech. Much of the health tech we physicians use is pretty poorly designed, and some, like most electronic health record…
