People have this (incredibly misguided) idea that if a so called marketing guru says a LinkedIn strategy works, it must be pure gold. Well, that’s not true. If you ever want a reason to doubt the words of marketing gurus, remember that people who really know marketing don’t have to call themselves that — they’ve already got a title, and it’s CMO.
That’s no verdict on what that very same person might do at a different company or in a different job. Excellence is highly situational. You can completely suck in one environment and be an ace in another. It’s incredibly important for both parties to remember that.