Dr Georgie CarrollWelcome to the F1 Fan Engagement Tracking ProjectWhich Formula 1 teams actually centre their fans, and which see them as a simple source of profit?Mar 11Mar 11
Dr Georgie CarrollNot everything is fandom (and that’s okay)Fandom isn’t a marketing trend: it’s an established phenomenon with a distinct meaning we should respect.Jan 3Jan 3
Dr Georgie CarrollWhy more of us should study pop-cultureThink twice before dismissing the latest viral course on celebrityDec 2, 2023Dec 2, 2023
Dr Georgie CarrollA Graduation Speech in Five Taylor Swift LyricsMove over “Oh, The Places You’ll Go!”, there’s some new inspiration in townNov 30, 2023Nov 30, 2023
Dr Georgie CarrollMastering Fan Engagement with Williams RacingP7 in the constructor’s championship, P1 in fan engagementNov 20, 2023Nov 20, 2023
Dr Georgie CarrollThere’s more to fan engagement than (quant) dataIn reducing fans to a numeric value, we risk losing the most important insight: their passionAug 14, 2023Aug 14, 2023
Dr Georgie CarrollOn being an academic Taylor Swift expertI wrote a PhD on Taylor Swift. This week, it was finally relevant.Jun 29, 2023Jun 29, 2023
Dr Georgie CarrollFrom You I’d Buy Anything: The Manipulative Tactics of Taylor’s Midnights ReleaseNobody needs that many copies of your album, Taylor.Oct 16, 2022Oct 16, 2022
Dr Georgie CarrollOn the myth of the “biggest fan”Why passion and spend aren’t two sides of the same coin.Aug 19, 2022Aug 19, 2022
Dr Georgie CarrollCameo as a Fan Engagement PlatformThere’s a lot of potential in celebrity video messages, but fan experience is often sacrificed in the processJul 20, 2022Jul 20, 2022