Felip Arague MesanaHow to choose a product and not die trying.Semrush, Google Trends and Similarweb. Digital tools for the design of a product strategy.Aug 25, 2022Aug 25, 2022
Felip Arague MesanaHalf man. How to beat the giant?In my classes I usually insist that the analysis of the competition is fundamental to guarantee the survival and growth of your project…Jun 11, 2022Jun 11, 2022
Felip Arague MesanaFacilitative leadership. The key of the Scrum Master.I have started to work on the Scrum methodology in the Innovation Management course at UPNA. I really like this way of working…Mar 24, 2022Mar 24, 2022
Felip Arague MesanaStrategic prospective and Sustainability. Our crystal ball to manage VUCA environments?According to data from Greenpeace, climate change is the greatest environmental threat facing humanity. The effects can cause irreversible…Mar 24, 2022Mar 24, 2022
Felip Arague MesanaAre KPIs the best anxiolytics on the market?As I already mentioned in the article “The three key steps to start our innovation strategy”, to manage a project, company or initiative we…Mar 3, 2022Mar 3, 2022
Felip Arague Mesana3 advantages and 3 disadvantages of the Canvas Business ModelA business model is a tool that allows you to visualize what benefits you are going to offer to the market, how you are going to do it…Feb 24, 2022Feb 24, 2022
Felip Arague MesanaThe three key steps to start our innovation strategy.This morning, all the projects of the Innovation Management in Food Companies class at Universidad Pública de Navarra. UPNA, have managed…Feb 17, 2022Feb 17, 2022
Felip Arague Mesana¿My treasure? The data instrument to avoid the dangerous Gollum ring effect.This morning, in my bussines classes at the public University of Navarra, we continue working with the value proposition in food innovation…Feb 11, 2022Feb 11, 2022
