Dec 16, 2022I am a Front-end Developer. Here’s my experience using Webflow.Front-end development from a visual lens At first sight, Webflow made me remember the old Adobe Dreamweaver app. The main goal was the same: a tool that helps you build a website by just dragging elements into a canvas without writing any code. This frightened me at first because Dreamweaver was the main reason I became…Webflow7 min readWebflow7 min read
Published in Bootcamp·Jul 7, 2022The product design mindset — moving from experimentation to scale.This article is a recap of a panel discussion at South Summit, Madrid between Brian Farrell, Founder of Far Co, Teo Ortega, former Chief Product Officer of Citibox and Carlos Garrido, Design Director at Eleven Labs. Building and growing a business requires focus, clarity and perseverance. The mindset to build…Product Design5 min readProduct Design5 min read
Apr 21, 2020Supermarkets need to innovate. Here are some existing pilots that can help.Supermarkets will always be an essential service, bringing people together for a basic necessity—food. Now more than ever they need to innovate, not only to save customers time, but to save their lives. Here are some examples of pilots that were developed at BBVA and elsewhere that can create this necessary future. — Pre-order, pickup or delivery Supermarkets should embrace the relationship between digital and physical and allow their customers to order online and have it delivered or picked up at the entrance of the store. Home Depot in the United States allows their customers to pick-up pre-ordered products in digital lockers at the entrance of the…Innovation3 min readInnovation3 min read
Apr 13, 2020Three steps of Design Transformation. Step Three.Over the last four years as Executive Creative Director, I led BBVA’s design team through the organisation’s digital transformation. Now at my own studio Far Co and reflecting back, it was an incredibly exciting and innovative time to be a designer at the bank. A time to create, test, fail…Design Transformation4 min readDesign Transformation4 min read
Mar 30, 2020Three steps of Design Transformation. Step Two.Over the last four years as Executive Creative Director, I led BBVA’s design team through the organisation’s digital transformation. Now at my own studio Far Co and reflecting back, it was an incredibly exciting and innovative time to be a designer at the bank. A time to create, test, fail…Digital Transformation5 min readDigital Transformation5 min read
Mar 23, 2020Three steps of Design Transformation. Step One.Over the last four years as Executive Creative Director, I led BBVA’s design team through the organisation’s digital transformation. Now at my own studio Far Co and reflecting back, it was an incredibly exciting and innovative time to be a designer at the bank. A time to create, test, fail…Design Transformation5 min readDesign Transformation5 min read
Mar 18, 2020Two successful examples of designing remotely.It can be done. — Over the last four years as Executive Creative Director of BBVA, I led many different global projects leveraging remote teams. Now at my own studio Far Co and working from home like many others, I want to share two successful BBVA examples of how we conceptualised, designed and deployed projects…Remote Working4 min readRemote Working4 min read
