Evergreen Content Marketing and Content Strategy: Traffic that Never Halts
In this post, you will learn;
🔥Meaning of Evergreen Content (Evergreen Content Definition)
🔥Examples of Evergreen Content
🔥Evergreen Content Strategy: How to Create Evergreen Content?
🔥How can I Help You?
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In one of my posts;
What is Seasonal Content and How to make most out of it, I mentioned briefly Evergreen Content.
The purpose was to help you differentiate Seasonal Content from Evergreen Content.
But that wasn’t enough to explain the importance of Evergreen Content, especially if you want to scale up your content marketing strategy.
Don’t worry, I will explain evergreen content again in this post so that you don’t have to go back and forth.
So what is Evergreen Content and how to take advantage of it throughout the year?
Let’s take a look.
Evergreen Content Meaning
Evergreen Content is searched nearly all around the year.
It is content that stays relevant for readers, despite what time of the year it is.
Whereas seasonal content is only viable for a particular time such as Christmas, New Year, Black Friday, Cyber Monday, and Valentines Day.
For more details about Seasonal Content, visit my blog post.
Some of the examples of Evergreen Content include:
✔️How to Lose Weight
✔️How to bake a cake?
✔️How to tie a tie?
✔️Tips to Get Traffic to your blog
✔️How do blogging the right way?
✔️Why long-form content is better than short form?
If you look at examples of evergreen content, you will find that the topics are not searched for a particular event or time.
For instance, today my taste buds are luring me toward a delicious tea time cake.
I will simply search for it and enjoy my delicious cake at any given time.
Baking a cake is done throughout the year whether it be Christmas or a routine evening tea.
Moreover, how to do blogging the right way or how to start a blog are also examples of evergreen content.
Imagine if thousands of people only in your area or state have made up their minds on how to start a blog.
Now think of how many would search across the United States and worldwide throughout the year.
Sound’s interesting!!.
If you think of any news or trending topic right now, it would not last for the whole year.
For instance, the Apple Event 2022 iPhone 14 release would not last for a few more months until another Apple device is released.
While if you talk about troubleshooting and How to’s about Apple devices,
They are considered examples of Evergreen Content.
If I could put it in simple words;
Evergreen content is more of a general topic that is searched irrespective of age, gender, location, and time.
Evergreen Content Strategy: How to Create Evergreen Content?
The Evergreen content strategy is effective for achieving and driving traffic to your blog.
Follow the steps below for creating evergreen content that drives traffic and attracts visitors.
Choose Right Keywords
The traffic on any blog, website, or online store is dependent on choosing the right keywords.
Start searching for evergreen topics by entering the seed keyword in tools like Ahrefs or SEMRush.
From the list, filter out keywords that have a monthly search volume of 1000 or more.
There might be thousands of keywords driving 1000 search queries per month.
But not all of them are worth Evergreen Content.
To find whether the topics are being searched throughout the world all around the year;
You need to check it on Google Trends.
From the tabs select Worldwide and past 12 months or past 5 years.
As the picture displays that how to lose weight is searched throughout the year;
Without the decline in the trend.
Make sure to check your keyword in Google Trends to have a better idea about the trend.
Optimize Evergreen Content for SEO
High-quality content is essential for driving traffic to your blog.
Whether it is evergreen content, long-form content, Ridiculously Long List, or seasonal content.
Unless you don’t optimize your content, no matter how well your post is written;
If it is not displayed in the search results, there is no use.
Here’s how to optimize your evergreen content for SEO.
✔️Make sure to add keywords in your H1 and H2.
✔️Don’t forget to interlink with category and related pages/posts
✔️Link your evergreen content to high-authority websites
✔️Don’t overcomplicate and use simple and easy-to-understand language
✔️Answer the queries of readers instead of writing stories that don’t matter
Repurpose Your Content
Evergreen content may get outdated over the years, which might not be relevant today.
For instance, you wrote an article in 2011 about “how to do SEO the right way”
If you look at the topic, it is evergreen and can drive traffic.
But over the years, SEO has evolved and major improvements have been seen.
You cannot do SEO the way you used to do it back in 2011.
To make it relevant and updated;
Make sure to repurpose your content and add updated and fresh information.
You can also visit my blog on Repurposing Content to get a better idea.
Make it Share Worthy
Evergreen content is not only for driving traffic.
You also need to make sure that your content is written to help visitors.
In return, the visitors share it on their social media networks to help others as well.
If you use visuals, infographics, and videos to create evergreen content;
The likelihood of sharing by visitors will increase, resulting in more traffic, clicks, and impressions.
Summing Up
Evergreen content marketing works for everyone;
Whether it be B2B or B2C business, a small blog on content marketing, or tips and tricks on laptops and smartphones.
Make sure not to miss the opportunity and write Evergreen Content for your website to drive traffic without any constraints.
How can I Help You?
Driving traffic to your blog might take months or even years;
And still, you don’t have any guarantee whether your content will drive traffic or not.
But the influencers and marketers emphasize writing evergreen content;
To drive traffic around the year for many years.
Guaranteed and without any doubt;
Whether you are starting your website from scratch;
Or struggling with your existing website without seeing results;
I can help you out with;
✅Evergreen Topic Research
✅Evergreen Keyword Research
✅Evergreen Content Creation
Get a 10% discount up till 10th October 2022 (0.05c per word)
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Cancel anytime and get your refund (no questions asked)
The post was first published on LinkedIn by Farhan Saeed
