Why is Content Important for SEO and How to Hire A Content Writer for My Website?
What comes to your mind when you want to hire SEO content writer?
Ah! That’s easy. Even a 5th grader can do it.
Why should I hire SEO writer and spend money — even if I can write good content without grammatical mistakes?
I am not going to spend even a dime on hiring an SEO content writer.
Rather, than listing SEO writers for hire on Indeed.com or LinkedIn.com, I am going to do it by myself.
If you have been living in this delusion, you need to reconsider your decision.
Ask yourself these questions.
✔️ Do I really know how SEO content writing works?
✔️ What keywords to choose and how to optimize content?
✔️ Am I familiar with Google Guidelines for content writing?
✔️ Am I familiar with on-page SEO that complements SEO writing?
✔️ Can I personify my product/service to attract potential buyers/customers?
If you have answered “No” to all or any of the above questions,
You seriously need to hire SEO writer to provide SEO content writing services from the beginning.
Moreover, you don’t have time to learn how to write SEO-optimized content and other nitty-gritty associated with it.
Now let’s take a look at why content is important for SEO and why you should consider SEO content writing services for your website.
Importance of SEO Content Writing
Why content writing is important for SEO has always been a hot topic for those associated with digital and content marketing.
Before I dive straight into why is content important for SEO, I would like to clarify what is SEO content writing.
What is SEO Content Writing?
SEO content writing or SEO article writing is the process of writing content with keyword optimization to rank on the first page of Google.
The process involves keyword research, quality content, and reader engagement.
Unless you don’t update your blog or website with SEO-optimized content, you are not going to gain any visibility organically.
Your target audience is dispersed across the globe. Whenever someone searches for a product on Google, they might not go to Google’s 2nd page.
Rather they will stick to top searches, mainly ranked on featured snippets or otherwise top 10 results of Google.
Now coming back to our main topic i.e. Why is Content Important for SEO and how to hire a content writer for my website.
Why is Content Important for SEO?
Content is king and without having quality content on your website, you cannot gain visibility. Here’s how SEO-optimized content helps you out.
Generate Higher Click-through Rates
Google ranks your website on a number of factors.
One of them is how much CTR your website generates. The more CTR it generates, the better it is.
But if you are buried under the 2nd or 100th page of Google, you might not be able to attract visitors to click on your link.
That is where the content writing service comes to rescue you and optimize your blogs and articles with targeted keywords.
Generate Backlinks from High Authority Websites
SEO-optimized content is not written just for the sake of search engines.
It is rather written for the readers to solve their problems and address their pain points.
If your content is well written and resonates with your audience, there are chances that you will also get a backlink from high-authority websites.
It is considered a vote for trust in the sight of Google.
The more authority links you get from other websites, the better the ranking will be.
Your main focus should be on writing quality content rather than quantity that adds no value.
It is therefore important to hire the best SEO content writers on your team so that they can add value to your website.
Targeted Keywords that Drive Traffic
SEO content writing is useless if it is not optimized with keywords.
These keywords are normally the terms people search on Google to find answers.
A decade ago, Google ranked websites that were overstuffed with keywords, even if weren’t relevant.
Google’s algorithm evolved over the years and at present keyword stuffing is regarded as spam.
Without overstuffing the keywords, it is better to optimize content naturally.
It could be any related keyword ranging from low to medium and high competition keywords.
However, the chances of ranking low and medium keywords are higher.
Go for it.
Boosts User Experience
Search Engine Optimization revolves around a number of factors that promote and ranks your website on top.
The importance of SEO content writing is not limited to just writing content, but also includes Meta titles and Meta descriptions, well-structured articles, formatting, and a visually appealing website.
Make sure to consider all these factors if you want to rank higher on Google.
How to Hire a Content Writer for My Website?
Hiring a content writer for your website depends on what niche you are working on.
Someone proficient in writing reviews about smartphones and gadgets might not be able to produce blogs on water purifiers or automobile accessories.
So before you hire SEO content writer, make sure to consider these factors.
Freelance VS In-house Content Writer
We are living in a global village where skills matter more than your location or area of residence.
If you want to hire a content writer for your website, you have two options to look for;
✔️ Freelance Content Writers
✔️ In-house Content Writers
A freelance content writer will be more suitable if you are a startup and can’t afford to pay a monthly salary, paid leaves, and insurance.
You can find plenty of content writers on Upwork.
While there is also a handful of best-selling writing gigs on Fiverr offered by skilled and experience content writers.
In most cases, you only need to pay a freelance content writer on an hourly or project basis.
That is why most startups prefer to hire freelance content writers.
While in-house content writers are best if you could rent a space, provide incentives, and pay monthly salaries.
Look at Past Experience
Whether you are hiring a freelance content writer or an in-house content writer, you need to check their experience.
Check out their portfolio and see whether their style, tone, and voice are in line with your brand.
Moreover, the writer must have hands-on experience in writing for a specific niche.
For instance, if you own a website that focuses on tech and review articles, the writer must have the ability and experience in writing for it.
Rather than hiring a writer who has worked on women’s apparel and accessories, you need to find the one who knows how to write tech articles.
Check Testimonials and Client’s Feedback
Another great way to hire SEO content writer is to check testimonials and clients’ feedback.
It will help you analyze the writer’s ability to meet the client’s specific requirements.
Client feedback is a great way to recruit talented freelance and in-house content writers.
Take a Short Test
Once you have shortlisted content writers, you can ask them for a trial article.
A trial article should not be too complex — rather it should only focus on basics to know how well the writer resonates with your niche, tone, and brand.
Summing Up
Hiring SEO content writer is the need of time to help you kick start your website, gain visibility, and catch attention.
If you have been searching for someone with years of experience and a track record of ranking high on Google;
I am going to help you out with;
✅Keyword Research
✅Trending Blog Topic Research
✅SEO Copywriting
✅Manage Content on CMS systems such as WordPress
✅On-page SEO
✅Reader Friendly and Engaging Blog Posts
✅Making Carousels for Instagram and LinkedIn for Social Media Marketing
Why You Should Trust Me?
🌟10 Years of Experience in Writing Blogs, Web Copies, E-books, and Whitepapers
🌟Ranked 90% of blogs on featured snippets or first page of Google
🌟Content that Converted Visitors into Leads
🌟Over 470 Orders Completed on Fiverr
🌟5.0 Star Rating Since 2014
