About Passion & Profits.

Passion is a wonderful thing.

It is an all consuming, overwhelming desire to create something; whether it is a relationship or a piece of art or the achievement of some long held life goal. It drives us to do great things and achieve the impossible.

Somewhere along the way though, passion has gotten mixed up with profits. The whole start-up culture of recent years is a wonderful thing and it has given us many great products and services. But it has also created a myth: that the presence of passion alone is sufficient to create fortunes.

The reality is that passion will always result in creating wonderful things. But whether fortunes follow depends on other factors.

Passion is the creative part, and indeed a burning desire to achieve or build something is almost unstoppable. But profiting from that passion is something entirely different; profits follow the rules of business. They need demand creation, marketing, sales, funds, exits, and timing.

Sometimes your passion and the market conditions will overlap, so that you create something precisely at a time when the market was ready for it and there was very little competition — and you will profit from your passion. Sometimes your timing will be off; you will still create something beautiful but it might be lost in a dozen other beautiful things created at the same time. Or maybe it doesn’t have a sufficient audience, or maybe the economy is just tanking at that moment.

The point is, you are in control of your passion and your energy, but you are not in control of the environment into which your dream is born. And you might feel short changed: weren’t you told that if you pour your heart into it, it will conquer the world ?

It is unfortunate that words like passion have become associated with something as utilitarian as profits. True creativity has to be for its own sake — and is best performed by those who do not care about rewards from it. If you have such a passion, you should absolutely pursue it — just don’t be broken hearted when the world doesn’t shower you with riches.

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