PinnedFarid AsadiValue–Action Loops in Growth; How Value Creation Generates User Decisions?First principles and questioning what drives user actions/decisions (and especially what makes them do what we want; conversions), led me…Dec 7, 2022Dec 7, 2022
Farid AsadiStrategy Experimentation: How to Choose a Strategy?To determine the best strategy for our company or product, we generally start by analyzing “which” strategies are appropriate given the…Dec 7, 2022Dec 7, 2022
Farid AsadiHow Do You Allocate Your Attention? + Loss AttentionPreviously, I wrote about loss aversion, which was about the tendency to not lose over gaining, and had a theory on pricing pages.Sep 19, 2022Sep 19, 2022
Farid AsadiPricing & Information Relation in Conversion OptimizationUsually, there’s a direct correlation between a product’s price and how much information users need to make a purchase. When the price is…Sep 5, 2022Sep 5, 2022
Farid AsadiPricing Pages and Loss Aversion PrincipleBeen digging into Loss Aversion, a cognitive bias that states that the pain of loss outweighs the joy of gain. (It’s better…Sep 2, 2022Sep 2, 2022
Farid AsadiWhy Google Analytics 4 Can’t Go Far?GA4 seems promising at the first sight, but it fails within just minutes.Aug 29, 2022Aug 29, 2022
Farid AsadiBest Practices in Conversion Optimization. They Barely Work!Best practices barely work. Look beyond them.Aug 25, 2022Aug 25, 2022
Farid AsadiExplaining Confounding Variables: Ice Cream & SunburnsWhen you review the data, you discover that higher consumption of ice cream is associated with a higher rate of sunburns. But does this…Aug 18, 2022Aug 18, 2022
Farid AsadiSimpson’s Paradox: Explained in Simple TermsThe Simpson’s Paradox occurs when several groups of data show a direction but the effect reverses when they are combined.Aug 15, 2022Aug 15, 2022
Farid AsadiStopping Your Experiment at Statistical Significance Isn’t a Good Idea!The experiment is running, and you notice that the variant is the winner — statistically significant. Stopping and concluding the test…Jul 8, 2022Jul 8, 2022