Farid Asadi – Medium

Farid Asadi

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Farid Asadi

Value–Action Loops in Growth; How Value Creation Generates User Decisions?

First principles and questioning what drives user actions/decisions (and especially what makes them do what we want; conversions), led me…

Dec 7, 2022

Value–Action Loops in Growth; How Value Creation Generates User Decisions?

Dec 7, 2022

Farid Asadi

Strategy Experimentation: How to Choose a Strategy?

To determine the best strategy for our company or product, we generally start by analyzing “which” strategies are appropriate given the…

Dec 7, 2022

Strategy Experimentation: How to Choose a Strategy?

Dec 7, 2022

Farid Asadi

How Do You Allocate Your Attention? + Loss Attention

Previously, I wrote about loss aversion, which was about the tendency to not lose over gaining, and had a theory on pricing pages.

Sep 19, 2022

Sep 19, 2022

Farid Asadi

Pricing & Information Relation in Conversion Optimization

Usually, there’s a direct correlation between a product’s price and how much information users need to make a purchase. When the price is…

Sep 5, 2022

Pricing & Information Relation in Conversion Optimization

Sep 5, 2022

Farid Asadi

Pricing Pages and Loss Aversion Principle

Been digging into Loss Aversion, a cognitive bias that states that the pain of loss outweighs the joy of gain. (It’s better…

Sep 2, 2022

Loss Aversion

Sep 2, 2022

Farid Asadi

Why Google Analytics 4 Can’t Go Far?

GA4 seems promising at the first sight, but it fails within just minutes.

Aug 29, 2022

Why Google Analytics 4 Can’t Go Far?

Aug 29, 2022

Farid Asadi

Best Practices in Conversion Optimization. They Barely Work!

Best practices barely work. Look beyond them.

Aug 25, 2022

Aug 25, 2022

Farid Asadi

Explaining Confounding Variables: Ice Cream & Sunburns

When you review the data, you discover that higher consumption of ice cream is associated with a higher rate of sunburns. But does this…

Aug 18, 2022

Explaining Confounding Variables: Ice Cream & Sunburns

Aug 18, 2022

Farid Asadi

Simpson’s Paradox: Explained in Simple Terms

The Simpson’s Paradox occurs when several groups of data show a direction but the effect reverses when they are combined.

Aug 15, 2022

Simpson’s Paradox: Explained in Simple Terms

Aug 15, 2022

Farid Asadi

Stopping Your Experiment at Statistical Significance Isn’t a Good Idea!

The experiment is running, and you notice that the variant is the winner — statistically significant. Stopping and concluding the test…

Jul 8, 2022

Jul 8, 2022

Farid Asadi

Farid Asadi

Growth & Experimentation. Writing about experimentation, conversion optimization and metrics. Follow for more → growthlab.center

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