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Faris
Hello! I'm Faris. I'm looking for the awesome. Founder/Genius Steals. Itinerant Strategist//Speaker. Author of Paid Attention.
Add location data into the mix and you start to get ‘there’ :-) Where you go defines who you are…
Andrew Darling
11

Agree location is powerful.

Proximity is a virtue. http://farisyakob.typepad.com/blog/2011/06/proximity-is-a-virtue.html

Target contexts not people

http://www.mobilemarketer.com/cms/news/advertising/6844.html

but don’t believe in personalization beyond certain parameters, changes the nature of advertising, turning it into persistent, intrusive direct marketing.

  • Go to the profile of Faris

    Faris

    Hello! I'm Faris. I'm looking for the awesome. Founder/Genius Steals. Itinerant Strategist//Speaker. Author of Paid Attention.