Consumers Want #SupplyChain Transparency. Are Food Brands Listening?
According to research, 94% of consumers are more likely to be loyal to a brand that offers complete supply-chain transparency, while 39% say they’re willing to switch to a more transparent brand. For many companies, lack of transparency results in a lack of trust on the part of buyers. As a result, some large brands have sought to implement tracking and tracing for every activity across their supply chains.
Blockchain has become a critical tool for tracking each element that goes into a processed food item throughout its journey, from inception to consumption. It allows 100% transparency through real-time visibility. This increased level of knowledge helps customers make educated decisions about the brands they choose.
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