Consumers Want #SupplyChain Transparency. Are Food Brands Listening?

According to research, 94% of consumers are more likely to be loyal to a brand that offers complete supply-chain transparency, while 39% say they’re willing to switch to a more transparent brand. For many companies, lack of transparency results in a lack of trust on the part of buyers. As a result, some large brands have sought to implement tracking and tracing for every activity across their supply chains.

Blockchain has become a critical tool for tracking each element that goes into a processed food item throughout its journey, from inception to consumption. It allows 100% transparency through real-time visibility. This increased level of knowledge helps customers make educated decisions about the brands they choose.

You can know more about the complete possibility at www.farmtoplate.io

Farmtoplate

Transforming Food Supply Chain System with Blockchain

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