But success will require a new playbook, and that’s why I wrote this book. Some aspects that were important in the Second Wave — such as great people and compelling platforms — will remain important, but some new dynamics will kick in. Partnerships will be more important, as disruption will increasing require engaging, not ignoring, incumbents. Policy will become more important, because many of these sectors are regulated. And frankly perseverance will become more important too, as overnight successes will be rarer. The impact can be revolutionary, but the approach to achieve that impact will sometimes be more evolutionary.