Lakmé Fashion Week and WeWork Create A Visionary Fashion Collaboration

Lakmé Fashion Week, the embodiment of visionary, thought-provoking and raw talent, which has always provided relevant opportunities to anybody wanting to grow within the fashion industry. In keeping this spirit alive, IMG Reliance and Lakmé Fashion Week have partnered with world’s leading co-working company and the sixth most-valuable start-up, WeWork and launched a fashion incubation program.

The Fashion Incubation Programme kicked off recently with the orientation of the first batch of designers at WeWork in Bandra Kurla Complex, Mumbai. A similar one will be held at WeWork in Gurgaon on 1st March. The first-batch designers of the orientation, Saaksha Bhat and Kinnari Kamat of the label Saaksha Kinni and Anjali Patel Mehta of the label Verandah showcased their respective collections at Lakmé Fashion Week Summer/Resort 2018. The orientation was also attended by creative design entrepreneurs in the sustainable fashion space including Stefano Funari, Shubhi Sachan, Tanushri Shukla and Darshana Gajare.

The collaboration provides for the young designers to access short-term office space at WeWork in Mumbai/Gurgaon for a period of three months. The key objective of this program is to help young designers to be part of a larger progressive movement, not just making a life but living it. This initiative promises to accelerate growth with opportunities to network and learn from peers in diverse fields of creativity and business.

“We are truly excited and honoured to be given this opportunity Lakmé Fashion Week and IMG Reliance to use the WeWork office spaces,” said designer Saaksha Bhat of label Saaksha Kinni.

“Being a start-up it is tough enough to maintain a large factory space with tailors, masters, etc without adding on the investment needed to own a studio. It’s important for designers to have a nice enough place to hold business meetings and have a space where potential clients can view your designs without having to come to a factory that is bustling, crowded and not the neatest of environments.” the designer added.

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