Japan does not have a cute problem, you have a problem
Kawaii is not a problem in Japan, it’s part of their culture. As a “Tokyo-based journalist” as you claimed to be in your bio, you should know that without writing an entire article to insult Japanese women. If feminism is the idea of telling women what to do with their lives while claiming “freedom and equality for women”, then why do you have a problem when Japanese women decide to embrace their traditional gender roles? It’s their right! So stop writing offensive articles and take your feminist entitlement attitude elsewhere.