The UX profession has an aura of empathy and care for the people who use tech products. Businesses capitalise on this aura without having to entertain it. — False Legitimacy Gained Through UX In November 2022, Brian Chesky, CEO of Airbnb, began a tweet thread with “I’ve heard you loud and clear” in response to a customer backlash over the way they hid additional costs till the checkout page. …