How we used design to reduce the time taken to order food— Part 2


How we used design to reduce the time taken to order food — Part 1

A 1952 problem: Hiccups with Hick’s Law

By late 2017, the cracks appeared. We…


Solv, meet world 🙂


A UX case-study on redesigning the GO-FOOD ‘Checkout’ experience | (Part 3 of 3) Back to the drawing board.

gojek.jobs


A UX case-study on redesigning the GO-FOOD ‘Checkout’ experience | (Part 2 of 3) | The new redesign

gojek.jobs


A UX case-study on redesigning the GO-FOOD ‘Checkout’ experience | (Part 1 of 3) Why we needed a redesign.

gojek.jobs

Why then, did nearly 20% of GO-FOOD users leave the checkout flow after adding items to their cart?

Something wasn’t adding up.

Fatema Raja

Always filling pages, obsessive talker, epitome of OCD. UX and Brand @gojektech. Design, Run, Travel and now trying to write.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store