Fatema RajainGojek Product + TechHow we used design to reduce time taken to order foodA UX case-study on how & why we redesigned GoFood’s menu navigation — Part 2Jul 17, 2020Jul 17, 2020
Fatema RajainGojek Product + TechArchitecting a Hobson’s Choice for our food menuA UX case-study on how we used design to reduce drop-offs and time taken to place an order.Jul 7, 20203Jul 7, 20203
Fatema RajainGojek Product + TechA Tale of Two DesignsA UX case-study on redesigning the GO-FOOD ‘Checkout’ experience | (Part 3 of 3) Back to the drawing board.May 16, 201910May 16, 201910
Fatema RajainGojek Product + TechThe Big Design Fix (And Miss)A UX case-study on redesigning the GO-FOOD ‘Checkout’ experience | (Part 2 of 3) | The new redesignApr 4, 20197Apr 4, 20197
Fatema RajainGojek Product + TechHow Design Can Build or Break a BusinessA UX case-study on redesigning the GO-FOOD ‘Checkout’ experience | (Part 1 of 3) Why we needed a redesign.Apr 2, 2019Apr 2, 2019