28 years, 6 months and an update on Mixify

It’s been a few weeks since our last update from Chew HQ — so I thought I’d take a few minutes to bring you all up to speed with some of the latest news. And, for our new friends at Mixify, you’ll find some pointers on what’s happening over the next few weeks in a few paragraphs below!

Late last week, our ‘hours watched’ tracker on the Chew homepage ticked over to 250,000 hours. That’s a quarter of a million hours of DJ sets watched on Chew. That’s 900,000,000 seconds, 15,000,000 minutes or 28 years and 6 months.

All that engagement in just 19 months.

On Chew, there’s only one way to celebrate awesomeness.

In the same timeframe, our creators have shared over 30,000 hours of content on the platform, with the community sending just under 300,000 chat messages along the way. That means our average content:consumption ratio, over the last 19 months, is 1:8. For every hour of content created on Chew, it’s consumed (on average) for over 8 hours.


Alongside the awesome engagement we’ve seen on Chew over the last few months, we’ve been working towards the transition — welcoming Mixify’s community onto Chew.

Today, the Chew and Mixify teams sunsetted the Mixify platform. If you navigate to the Mixify domain from today, you’ll be welcomed by the above message.

For any Mixify users wondering what’s going on, we’re 75% towards completion on the transition of your account onto Chew. We should have completed the transition of all Mixify users by the end of this weekend (unless we have any teething issues). To merge your Chew and Mixify accounts (which will transition Mixify account data like fans ((which we’ll convert to followers on Chew)) and hypes ((we’ll be rolling out our own version on Chew soon)) onto your Chew account), simply follow these steps. We’ll be communicating with you all directly via email over the next week or so as we complete the transition.

In the meantime, if you have any queries, the Chew team and I are always here to help — either in our Slack group or via mixify@chew.tv — please don’t hesitate to get in touch!

We can’t wait to see what you, together with the rest of the Mixify family, can bring to Chew. We’re really, really excited to work with you as we build towards our mission of creating the world’s best DJ community and platform.