It’s brand
Without any introduction let me give you an example. There is two residential buildings in your city, one of them with an elevator, swimming pool, outdoor games area, internet access and private parking. On the other hand building with no elevator, pool, and internet and even without parking. Which one would you choose & you will be interest to live in? Without any doubt most of people will go for option one. Why people choose building A instead of Building B? Its simple there is something motivate them to choose option A.
Branding is the same you have to build a brand that encourage people to choose you instead of choosing others, why and how?
You have products that is ready to be on the shelves of a supermarkets, pricing done, staff ready for helping the customers, and then you start selling , a year after you discover that there is no sales or lets say its below expectations, or people just fail to recall you and your business. Before you call your friends to help you to find solution or any consultant company. Hmmmm let’s take few steps back, do you create something that people will feel interest to use or to talk about it with their friends or family, If no it’s mean you have a store not brand.
Creating a brand means create a reason for people to talk about your business, creating brand is more than a logo designed by famous designers or agency. It’s all about provide your customers with experience that push them to talk about you and can’t stop watching your social media accounts. And feel it’s part of their lifestyle.
How, in this part I am going to deliberate it through few sentence. Branding is that you put for yourself a long term guideline that build every decision upon theses guideline. For example your social media posts should be upon these guideline.
In the end “A brand is no longer what we tell the consumer it is — it’s what consumers tell each other it is” Scott Cook
