One reason was that it couldn’t compete with Facebook.
Another reason, from a Google insider, was that they tried to make it work too much like Facebook.
Another reason was that the failure of Google+ was because the person who created it left Google.
Still another reason I read was that it was an in-house tool for collaboration between Google employees that should have stayed in-house instead of being released to become a social network.
The fact that Google+ wasn’t mobile-friendly, like Facebook and/or Twitter, is another reason Google+ failed, according to one of the articles I read.
I’d say when you put millions of dollars and hundreds of man-hours behind making a collaboration tool into a social network and it doesn’t go so well, then you would like to believe that there are all these many reasons the effort failed.
I’d also say it makes it seem less frivolous to have a good amount of 5- to 7-point articles of about 1,500 to 2,000 words each that go into great detail about all the many shortcomings that caused Google+ to fail.
Actually, there’s ultimately only one major reason that Google+ is finally going away for consumers.
It is because Google took away our right (or privilege) to choose.
For several years, Google forced Google+ onto people who wouldn’t have otherwise bothered with Google+.
Of course Google+ never compared to or could compete with the likes of Facebook and/or Twitter. That’s because creating a Facebook/Twitter account(s) is mostly voluntary.
So maybe “peer” pressure has caused many people and/or businesses to create accounts on Facebook/Twitter because their family, friends and/or current and potential client base is on Facebook/Twitter, but we did it because we were actually aware that people were already voluntarily using Facebook/Twitter.
With Google forcing everyone who wanted to use a Google service to also create a Google+ account, we had no idea if people we interacted with socially were even using their Google+ accounts.
And a lot of people and even businesses did not use those Google+ accounts in any significant way if at all.
What I find interesting is that even though Google+ is going away for consumers, Google+ will continue to be maintained for the benefit of businesses that use Google+ as a collaboration tool.
Please note that at its inception, as I mentioned earlier in this article, Google+ was an in-house tool used at Google for collaboration.
After so many years of forcing millions of people to have a Google+ account and after a few years of a couple of security breaches that have exposed the personal data of over 52 million Google+ users, Google+ is being rolled back to be used as what it was originally created for.
I can’t help thinking, “If Google had only released Google+ as a collaboration tool for businesses in the first place…”
But they didn’t, and here we are.