iPhone Product Life Cycle

Fazal Ahmad
2 min readMay 12, 2019

--

1. Development:

· Steve Jobs announced iPhone at the Macworld convention on January 9, 2007.

2. Introduction:

· The first iPhone was born as iPhone 2G in June 2007.

· From childhood to teen it grew in the form of 3G and 3GS which was not just a phone but a status symbol.

3. Growth:

· Growing in teens it evolved into beautiful 4 & 4S. With more and more people falling in love with it, its popularity was growing making its rivals truly jealous.

4. Maturity:

· Now it was getting into another stage.

· Young and aggressive.

· It was the fight for love of its customers and dominance in the market.

· Through its appearance did not change much but it had become physically and mentally more strong.

· And colorful, shedding its arrogance it reached out to more people for more love.

5. Decline:

· Although it is in maturity stage but how impact will its new avatar be, only time will tell us.

--

--