Feng CheninMarketing in the Age of DigitalBlending Technology and Sustainability: The Rise of Virtual Reality in KIND Snacks’ Marketing…I’ve recently discovered KIND Snacks’ use of Virtual Reality (VR) particularly intriguing. In their latest initiative, they have employed…Dec 4, 2023Dec 4, 2023
Feng CheninMarketing in the Age of DigitalNavigating the Digital Marketing LandscapeAs someone deeply fascinated by the world of digital marketing, I’ve spent considerable time understanding its nuances and the impact it…Nov 27, 2023Nov 27, 2023
Feng CheninMarketing in the Age of Digital5 steps for enhancing social media presenceIn the rapidly evolving world of social media marketing, staying ahead means embracing the latest trends and insights. 2023 has ushered in…Nov 21, 2023Nov 21, 2023
Feng CheninMarketing in the Age of DigitalEmbracing the Festive Fervor: The Rising Impact of Influencer MarketingAs someone deeply interested in the ever-evolving world of digital marketing, the recent surge in influencer marketing, especially during…Nov 18, 2023Nov 18, 2023
Feng CheninMarketing in the Age of DigitalAn Evaluation of Ticketmaster’s Crisis Management During the Taylor Swift Ticket FiascoIn today’s digital world, a brand’s reputation can easily be affected by how it handles social media crises. In November of last year…Nov 6, 2023Nov 6, 2023
Feng CheninMarketing in the Age of DigitalThe KIND Connection: An Insight into KIND Snacks’ Email MarketingIn a world where every brand is vying for a slice of consumer attention, how companies interact with their audience post-purchase or…Nov 4, 2023Nov 4, 2023
Feng CheninMarketing in the Age of DigitalUnveiling the Success of KIND Snacks’ “I See Almonds” CampaignIn a world where consumers are barraged with complex marketing messages, KIND Snacks decided to take a simplistic yet engaging approach…Oct 22, 2023Oct 22, 2023
Feng CheninMarketing in the Age of DigitalYouTube’s ‘Dream Screen’ and the Evolution of Content CreationIn the ever-changing landscape of social media, YouTube is making a bold move to compete with TikTok by introducing an AI-driven ‘Dream…Oct 15, 2023Oct 15, 2023
Feng CheninMarketing in the Age of DigitalThe Future of Social Media: Ad-Free Subscriptions on the HorizonThe world of social media is constantly evolving, and recent developments from major players like TikTok and Meta (formerly Facebook) are…Oct 9, 2023Oct 9, 2023
Feng CheninMarketing in the Age of DigitalUnleashing the Power of Nike’s Digital Realm: A Journey through Desktop and Mobile UX ExcellenceIn the world of sports and athletic wear, Nike reigns supreme as an iconic brand. To uphold its illustrious reputation and foster…Oct 2, 2023Oct 2, 2023