The Converging Point between CCM & CXM
Aug 31, 2018 · 1 min read
There is a huge disconnect between the online and offline communications in terms of the context and messaging being delivered.
Delivering great customer experience isn’t a day’s task. In fact, it is the experience that the customer gets out of all the interactions that take place.
Thus, there is an immediate need for organizations to have a centralized system that can track the customer’s behavior throughout their buying journey.
https://fci-ccm.com/blog/2018/07/27/the-converging-point-between-ccm-cxm/