Feb PaqueraHow to Ensure Your Business and Your Market See Eye to EyeReaders engaged in your story can turn into advocates — whether they need your product or just find its value meaningful.4 min read·Aug 15, 2020----
Feb PaqueraWhy It’s Costly to Hide B2B Customers Behind BrandsEvery value-driven story is a winning story. Your authentic voice will turn your company into an open story everybody owns and talks about.2 min read·Aug 15, 2020----
Feb PaqueraScared to Death: Befriending Cosmological Threats To Your OrganizationIn a volatile, uncertain, complex and abstruse (VUCA) environment, where and how we move does not matter as much as when and why we do.3 min read·Aug 15, 2020----