Fede BehrensCreative Testing — The Process. Part 1 — The HypothesisWelcome to the first instalment of ASO Giraffe’s creative testing series, where we demystify the creative testing process step by step.Dec 14, 2019Dec 14, 2019
Fede BehrensPage analytics, variant creation and notch support — New in ASO Giraffe!We’re pleased to announce our biggest update yet — including page analytics, a step change in the process of variant creation, and support…Aug 10, 2019Aug 10, 2019
Fede BehrensWhat’s new in ASO Giraffe: Pre-order apps and multi-account supportKeeping up with the latest developments in the Apple ecosystem, you can now AB test apps in preorder before they launch!Jul 1, 2019Jul 1, 2019
Fede BehrensAnatomy of the App Store 2019Time and again, I hear the same questions about the App Store Product page. Which is understandable, although it seems simple, it is in…Jan 7, 2019Jan 7, 2019
Fede BehrensHow to use MAU as a growth targetAt my new company — Embark, we’re aiming to be Google Maps for the sea. We have ambitious growth plans, and at the moment we’re being…Oct 27, 2018Oct 27, 2018
Fede BehrensMarketing for the occasion — getting an ‘internal trigger’ when the use case isn’t immediatePicture this — you run an app that has a particular use case, a user might need to access it maybe once or twice a year, and the chances…Aug 25, 2018Aug 25, 2018
Fede BehrensSo you’re marketing a subscription app? Here’s what you need to knowI recently chatted with a friend of mine who was moving from a freemium app to an app with a subscription model. I offered some advice on…Jul 3, 2018Jul 3, 2018