The Story Behind Medium’s New Logo [2015]
Erich Nagler
4.2K341

I got it!

As soon as I saw it, I felt the new logo reminded me of something I could not yet grasp. The disturbing feeling was reinforced when the new logo made its way into notifications.

At last, I got it: it looks like a sort of ‘ribbon chart’.

Now, I’d like to know which value is plotted in the chart, because, you know, its shape tells a story of one sudden peak, a linear decline, a linear rise to a second peak, and then a sharp fall.

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