Older people joining a teenager-centric digital platform is part of the deal. You mention Facebook, but it was the same for Instagram as well. First, the son. X years on, his mother. From a sociological standpoint, it’s quite interesting to see different generations acting on the same digital field.

I’m more concerned about how our stories will be organized. Very soon Snapchat will implement an algorithm to prioritize contents. When digital platforms tear down the chronological order, the quality of users’ experience increase. Besides, someone’s content are left outside the door. Let’s see how Snapchat will manage the algorithm shift without upsetting its users.