There are so many products and services that are luring us in — making us sign up, and most of the time we are happy to do so. This January, as every other year, I went to uncle Google to look for some dumbbells and started exercising (finally). I reviewed the prices and put the purchase on hold for a moment to think about what total weight I might need.

However, the techies would ensure that I will not forget what I was trying to buy. When I had logged to a well-known social media platform, which name started with “f”, I was just attacked with all the ads reminding me that I was supposed to be fit. This is normal for us today. We see ads that are relevant to us — based on what we have already searched for. …



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