I was listening to Keepin It 1600 podcast that came out today. Best one yet, methinks.
Jessica Yellin was a guest speaker to the podcast today and she couldn’t be more of a perfect guest. The podcast starts off talking about what is new, including the expectation setting that trump has gotten more into lately, accompanied by his falling in polls. But we’re not here to talk about that.
Halfway through, as Jessica made her way into the microphones, she was asked about a general question (something along the lines of) “How do you think has CNN, or the media coverage, been in this election?” She said that the issue lies on how news is managed in this election. Media is being tainted by the attraction of big stories: like Clinton’s emails or everything that Donald Trump has said in the past 365 days. To a point that it has gone uncontrollably far from policy (because the wall isn’t actually a policy) that it was able to create a domino effect between informants.
She later talked about how tv news management has now create the content for newspaper headlines. This is mainly given the fact that not many watches tv anymore, yet these viewers are still the most impacted audience any media had “made” a decision for. Content is now being fed to, not only the 37 year old mother of 5 in rural Ohio, but also to other news outlets, one being the new media.
And this is what was interesting to me. I firmly believe that the notion of the new media “creating conversations and new revolutions” deserve an asterisk. Contrary to popular beliefs, new media lacks the unanimous permission of access to the information and the public, and thus have a higher impact factor to the public despite their unanimous opinion. This speaks almost like a monopoly for information, forgetting the fact that in a monopoly, information is often manipulated. In addition, Jessica pointed out that to have a well-informed audience, and therefore electorate, a new piece of news requires multiple confirmations, data and further research — all of which a news station may not have time for in producing that much news in times like the election or in every second of everyday.
This is how I believe the new media is conflicted. The content of the new media are fed with the news as told by cable news reporters with an aim to spark conversations and creating an exaggerated level of media coverage than it originally does. We are idealistic with having an opinion about a public information and sharing that with the world (or your followers), to which i’d say that unless you have a huge following, your impact factor is low. But! Even with a good following, your opinion is still perceived to be much of a subjective representation despite your effort in objectifying an opinion that maybe too fondant or full of shit.
Our interconnectedness suddenly make sense. And I hope we all found out that we do have a voice. Only, our voices simply form as a long tail that is fed by the content of dinosaurs also known as cable news management.
If I haven’t already made you feel ridiculous, how would that make Bernie Sanders and his supporters, with only 89 dollars of disposable income, feel?
Open to counterarguments.