Another invention that people may struggle to define as innovative is Instagram. Users take pictures, filter them, and share the creations with others. People were already doing all of those things. Instagram just made a platform completely focused on it without other distractions. In 2012, creator Kevin Systrom was worth approximately $400 million. Sometimes, people don’t want more features added to things -they want less. They want isolation and focus. Innovation can lie in simplicity.