A brand consists of two key values: the practical and the emotional. Usually, the practical value could be interpreted as how a brand is visually presented to its audience, which includes a myriad of communication — visual identity, packaging, web design, social media posts, advertisements, posters, merchandise, etc. These are…

Have you ever wondered what makes a successful brand? Well, it’s a lot of different things, but it all depends on having a strategic and creative process. Today I’d like to share how Klasik utilizes discovery sessions in our branding process, and give you tips on how you can implement…

So, I’ve had this plan to start a branding studio for a while now. I’ve been in the research, prep, design and development phases for the last couple of months. The planned launch date was getting closer every day. …