Preparing for SEO in 2017: yes it’s that time already

It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017.

The world of SEO continues to change at lightning speed.

Customer usage and expectations, not to mention Google’s algorithm updates, keep us marketers continuously making adjustments.

Complacency will easily destroy your rankings, and this will be dangerous for any business interested in surviving in modern marketing.

Considering that 93% of online experiences begin with search, prioritizing the latest best practices in digital marketing and optimization will be critical to the success of any website.

As we prepare to head into Q4 2016, it is a good idea to look at the trends and developments that we have seen throughout this year to start to understand where we are likely heading next.

Here are a few trends that we singled out as being particularly important as we prepare or 2017…


Using a schema markup is becoming increasingly important with changing Google and user trends.

Schema makes it easier for search engines to understand your site, thereby helping to ensure that it is displayed correctly. Schema can also be particularly helpful when Google decides to display rich answers, such as Quick Answers or a Rich Card.

Google likes to display answers that make it easier for users to find what they are looking for. Currently, rich snippets are displayed for recipe and videos, AMP articles, local businesses, music, reviews, and TV & movies. Although this may change in the future, using the schema helps to ensure that your site is always ready.

Google has also been increasing its usage of Quick Answers, growing from just over 22% in December 2014 to over 40% by the beginning of 2016. Schema can help make the purpose and content of your site clear, so your text is more appealing for a snippet boxes.

Of course, we can not neglect the trends of SEO 2017 without talking about RankBrain and artificial intelligence.

Since this machine learning is now Google’s third most important ranking factor, brands need to make sure their sites are easy for a machine to interpret. Schema can help make this a reality. As artificial intelligence is likely to grow in the future, using schema now can keep your site prepared for whatever the future brings.


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