Felice

…task to check off your to-do list. Be involved in project meetings, from kickoff until development. Even for simple email designs, designers need to understand the purpose and goals of content.

Content should not be the last stage in design, something to be filled in right before the launch. Content is the backbone of your site and must be developed together with the visual design.

Projects work best when designers aren’t just service providers copying and pasting content, and content creators don’t just send a brief and sit back to wait for a finished design. Designers should feel free to have a say in the content. And content should feel the same way about commenting on the design.